Instagram is looking to channel the anger of its users by introducing a new feature that allows them to report various problems with the app by shaking their phones.

“Have you ever used Instagram and it wasn’t working like it was supposed to? It was just really getting you… really just pissing you off?” Instagram’s head Adam Mosseri asked his followers in a clip uploaded to Twitter on Wednesday.

Well, precisely for infuriating situations like that, the platform has developed a feature it’s calling “rage shake,” he announced.

Shaking your phone will, from now on, cause a special form to pop up on screen, allowing you to instantly report issues such as photos not uploading or audio not playing.

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The form is also the perfect place to let out “all the emotions and feels you’ve got going on,” Mosseri insisted, assuring Instagrammers that these reports would be promptly dealt with.

Thanks to their feedback, Instagram will be able to optimize its bug-fixing process, he said. The option, which he described as a “hidden gem,” is so far available only in the US, on both iOS and Android.  

The Instagram boss gently shook his own cellphone in the clip to demonstrate the feature in action. However, it’s likely upset users may well end up rage-shaking with a good deal more passion, which could increase the risk of a gadget being damaged, or their owner or even a passerby being struck should the phone fly out of their hand.

Mosseri also didn’t advise the public what to do with their rage over media revelations about alleged shady practices by Instagram and the platform’s owner, Facebook.

Among the trove of papers recently leaked by former Facebook employee Frances Haugen was an internal study from 2020 reporting that Instagram was causing many of its young users, particularly teen girls, to suffer mental health issues and suicidal thoughts. However, the platform kept operating in the same manner despite this finding, with changes being promised only after the study made headlines this September.

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